RSL Launches Remembrance Day Poppy Appeal

MEDIA RELEASE

The Returned & Services League of Australia (RSL) and its State Branches have officially launched the 2025 Poppy Appeal.

In the lead up to Remembrance Day on 11 November, RSL Australia urges the nation to purchase a poppy so the RSL can continue its work supporting veterans and their families across the country.

In 2025, for the first time, the RSL is offering virtual poppies alongside our traditional range, available at the Poppy Appeal website. The digital poppy allows members of the public to name and dedicate a poppy in honour of someone who has served and share it with their social media network.

Your virtual poppy could be dedicated to your great grandfather who served at Gallipoli, your aunt who served in the Australian Women's Army in the Second World War, a current serving member of the Australian Defence Force, or a peacekeeper in one of the dozens of missions where Australia has served. It is a meaningful way to honour the service of someone special while helping raise awareness about this important appeal.

“The digital poppy will allow members of the community to honour a friend, a family member or even a stranger whose story has meant something to them,” RSL Australia National President Peter Tinley said.

“It is a way of saying thank you for your service and sacrifice.”

Traditional poppies and badges will also be sold by thousands of dedicated volunteers at shopping centres and street corners across Australia. They can also be purchased from RSL Sub-Branches or online through the Poppy Appeal website.

Money raised in the appeal assists with the diverse range of services the RSL provides to veterans and their families, from emergency financial assistance to advocacy and social inclusion activities.

“The RSL is Australia’s oldest veterans’ charity,” Peter Tinley said.

“Our purpose has always been to assist veterans and their families. The poppy appeal helps us to change lives, one veteran at a time.”

Donations to the Poppy Appeal can be made at www.poppyappeal.com.au, or through buying a Poppy at your local RSL Sub-Branch, and the funds are allocated in the State or Territory in which they are donated.

As long-standing retail partners of the Poppy Appeal, Poppies and badges can also be bought at all Woolworths and Officeworks stores nationally.